New Articles

  1. ID5 Identity Insights

    ID5 Prebid Identity Insights Identity Insights is enabled through ID5's Analytics Adapted for Prebid, available for Prebid.js version 7.27.0 or higher To help publishers better understand the value of working with ID5, we have launched Ident...
  2. Receive Cookie Sync from ID5

    Process Overview As part of our synchronization process, we will need to make requests to your system that will return back to ID5 with your UID. There are several methods supported for this process that are explained in more detail. ...
  3. Initiate Cookie Sync to ID5

    Process Overview While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization. ID5 can provide a pixel that can be added to publ...
  4. Matching File Transfer

    Overview ID5’s Matching File-Transfer protocol converts a file containing a list of your UIDs to a file containing the equivalent list of UIDs for one or more Match Partners. Available Match Partners are defined by contract between you and ID5. To...
  5. Partner Graph File Transfer

    Overview With the Partner Graph File Transfer, your AWS S3 bucket will be filled at regular time intervals with  new and updated  Match Partner UIDs coming from the cascading process. The time interval that ID5 pushes fi...
  6. Client Data Sharing Specification

    Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket or an S3-compatible object storage (e.g., GCS) controlled by the client.  There are several different ways to share data: 1. Client-Hosted Buc...
  7. DSAR - Data Deletion API

    Overview The Privacy Requests API allows partners to automate the processing of consumers’ Data Subject Access Requests related to data stored by ID5. The Data Deletion service handles deletion of any data associated with the consumer, if ...
  8. Passing Signals to ID5

    What is Partner Data? Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
  9. Signal Obfuscation

    How Publishers Can Future-Proof Their Addressability Strategy Browsers and Operating Systems are taking incremental steps to obfuscate identification signals from third parties. From the recent release of Apple’s iOS15, which introduced features...
  10. Publisher Provided ID (PPID) Provisioning

    Publisher Provided ID (PPID) Provisioning Some monetization and ad serving platforms like Google and Xandr supporting the passing of a Publisher Provided Identifier (PPID).  Google’s PPID , for example, allows publishers to send Google Ad Manage...