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Created On: 09/15/2025
in Enrich
Overview ID5's Graph empowers publishers (and their tech partners) to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the ID5 I...
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Created On: 09/11/2025
in Enrich
Overview ID5's Graph can empower ad tech platforms to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the ID5 Identity Graph, E...
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Created On: 09/08/2025
in Enrich
Overview
Publishers and ad tech partners can choose to use the ID5 Graph to enrich their programmatic transactions with additional data. The Graph enables both probabilistic and deterministic connections between ID5 IDs and Platform Cookie ...
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Created On: 09/08/2025
in Enrich
What is ID5's Real-Time Bid Enrichment Service? ID5’s Real-Time Bid Enrichment is an optional, paid-for service that enables publishers and publisher monetization platforms to improve inventory addressability. When enabled, the ID5 Graph is used ...
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Created On: 05/09/2025
in Privacy
User Rights Propagation Summary This document details ID5's process for disseminating user opt-out and data deletion requests to its partners. As part of ID5's ongoing commitment to robust privacy practices, this system ensures that when users e...
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Created On: 03/06/2025
in Retrieve ID5 IDs
ID5 JS API Lite ID5 JS API Lite is a reduced-functionality version of the standard ID5 JS API. Unlike the full API, which facilitates a comprehensive set of identity-related functions, the Lite version is purposefully built to perform a single ...
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Created On: 01/16/2025
When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain:
Link Type
A/B Testing Control Group
Link...
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Created On: 01/16/2025
in Access Identity Graphs
Overview
IdentityCloud includes a Partner Graph and a Cross-Device Graph, both enriched by the ID5 ID.
Partner Graph Overview
ID5's Partner Graph is a centralized graph containing information on how ID5 IDs map to other platf...
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Created On: 01/09/2025
in Retrieve ID5 IDs
Overview
We recommend that you deploy ID5 in CTV environments via a server to server integration. We do support alternative integration pathways depending on your requirements. If required, please reach out to your ID5 customer services rep...
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Created On: 01/07/2025
in Retrieve ID5 IDs
Adobe Experience Cloud Overview Partners using Adobe Advertising, Adobe Audience Manager and Adobe Real-Time CDP can utilize the 'ID5 extension for Adobe Experience Cloud' in the Adobe Exchange marketplace to seamlessly deploy the ID5 ID across ...