New Articles

  1. Partner Graph File Transfer

    Overview With the Partner Graph File Transfer, your AWS S3 bucket will be filled at regular time intervals with either (1) streaming  new and updated Match Partner UIDs every 30 minutes coming from the cascading process or (2) dail...
  2. Client Data Sharing Specification

    Exchanging data with ID5 ID5 uses RClone to send and receive data, which determines the supported transfer protocols. Our main delivery mechanism is to exchange data directly via an AWS S3 bucket or an S3-compatible object storage (e.g...
  3. DSAR - Data Deletion API

    Overview The Privacy Requests API allows partners to automate the processing of consumers’ Data Subject Access Requests related to data stored by ID5. The Data Deletion service handles deletion of any data associated with the consumer, if any. ...
  4. Passing Signals to ID5

    What is Partner Data? Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
  5. Signal Obfuscation

    How Publishers Can Future-Proof Their Addressability Strategy Browsers and Operating Systems are taking incremental steps to obfuscate identification signals from third parties. From the recent release of Apple’s iOS15, which introduced features...
  6. Publisher Provided ID (PPID) Provisioning

    Publisher Provided ID (PPID) Provisioning Some monetization and ad serving platforms like Google and Xandr supporting the passing of a Publisher Provided Identifier (PPID).  Google’s PPID , for example, allows publishers to send Google Ad Manage...
  7. Google Secure Signals

    What are Google Secure Signals? Google Secure Signals  enables publishers to deploy the ID5 ID and make it available as a secure signal on RTB requests through Authorized Buyers, Open Bidding and SDK bidding. Signals will only be genera...
  8. Amazon (APS) Integration

    Publisher Integration of the ID5 ID via Amazon Publisher Services Enabling ID5 in Web Environments  Amazon's APS is the leading suite of cloud services that helps publishers build, monetize, and grow their digital media business. Read below for...
  9. ID5 Javascript Library

    ID5 Javascript API Workflow Here’s a step-by-step guide to integrating ID5 effectively into your webpage. After configuring your ID5 JS API to retrieve the ID5 ID, you can share it with partners on your page using a single JavaScript variable. Part...
  10. Data Platform

    Core Value Proposition Improve user identification with the Partner Graph and maximize the availability of first and third-party data in activation platforms such as Ad Servers, SSPs and DSPs Future-proof your business with the ID5 ID b...