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Last Updated: 02/05/2026
in Retrieve ID5 IDs ID5 Javascript API Workflow Here’s a step-by-step guide to integrating ID5 effectively into your webpage. After configuring your ID5 JS API to retrieve the ID5 ID, you can share it with partners on your page using a single JavaScript variable. Part...
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Last Updated: 02/01/2026
in Privacy
1. Introduction& Disclaimer Overview Transparency is the foundation of the ID5 ID. To ensure the ID5 ID
Service operates securely and in compliance with global data protection
standards, ID5 requires all partners and their downstream parti...
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Last Updated: 12/04/2025
in Get Started Core Value Proposition Prevent data leakage by permissioning user IDs to authorized partners only Ensure compliance with data privacy regulations thanks to ID5’s privacy-by-design technology Identify authenticated and unauthenticated users in a...
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Last Updated: 12/04/2025
in Privacy
Overview The Privacy API Opt-out endpoint allows authorized partners to opt out users from ID5 tracking using various privacy identifiers including ID5 ID, MAIDs, email addresses, and hashed emails. The system handles multiple identifier types an...
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Last Updated: 11/25/2025
in Get Started
Core Value Proposition
Bid on more impressions, track conversion attribution to ultimately improve bidding strategies and campaign performance in all digital advertising environments with the ID5 ID
Enable clients to reach and engage wit...
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Last Updated: 09/11/2025
in Retrieve ID5 IDs
What is Partner Data?
Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
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Last Updated: 06/04/2025
in Retrieve ID5 IDs
How Publishers Can Future-Proof Their Addressability Strategy Browsers and Operating Systems are taking incremental steps to obfuscate identification signals from third parties. From the recent release of Apple’s iOS15, which introduced features...
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Last Updated: 04/03/2025
in Retrieve ID5 IDs
Publisher Provided ID (PPID) Provisioning Some monetization and ad serving platforms like Google and Xandr supporting the passing of a Publisher Provided Identifier (PPID). Google’s PPID , for example, allows publishers to send Google Ad Manage...
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Last Updated: 04/01/2025
in Retrieve ID5 IDs
ID5 JS API Lite ID5 JS API Lite is a reduced-functionality version of the standard ID5 JS API. Unlike the full API, which facilitates a comprehensive set of identity-related functions, the Lite version is purposefully built to perform a single ...
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Last Updated: 04/01/2025
ID5 is still expanding its support for campaign measurement and welcomes feedback.
ID5 enables event tracking and matching for campaign measurement and attribution. For instance, the ID5 ID, when paired with the ID5 graph, can be used ...