Updated Articles

  1. ID5 Metadata

    When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain: Link Type A/B Testing Control Group Link Type ...
  2. Overview of ID5 Identity Graphs

    Overview IdentityCloud includes a Partner Graph and a Cross-Device Graph, both enriched by the ID5 ID. Partner Graph Overview ID5's Partner Graph is a centralized graph containing information on how ID5 IDs map to other platf...
  3. Adobe Experience Cloud

    Adobe Experience Cloud Overview Partners using Adobe Advertising, Adobe Audience Manager and Adobe Real-Time CDP can utilize the 'ID5 extension for Adobe Experience Cloud' in the Adobe Exchange marketplace to seamlessly deploy the ID5 ID across ...
  4. SSP

    Core Value Proposition Send more identifiable bid requests to buyers to increase CPMs and overall publisher revenue Deliver strategic value to publishers by supporting their transition to the cookieless future Reduce operational costs by...
  5. Data Platform

    Core Value Proposition Improve user identification with the Partner Graph and maximize the availability of first and third-party data in activation platforms such as Ad Servers, SSPs and DSPs Future-proof your business with the ID5 ID b...
  6. Advertiser

    Core Value Proposition Address users in quality environments and reduce reliance on dominant media platforms Apply key campaign strategies in cookieless environments and get ready to transition to the post-cookie world Ensure that consumers’ pri...
  7. Mobile Opt-in/Opt-out API

    Overview The Mobile Opt-in and Opt-out API allows users to opt in and out of ID5 tracking via MAIDs. Opt Out Request Example URL https://api.id5-sync.com/privacy/mobile-optout?ifa={maid}&ifa_type={ifa_type} Request Type HTTP POST Request ...
  8. Publisher

    Core Value Proposition Prevent data leakage by permissioning user IDs to authorized partners only Ensure compliance with data privacy regulations thanks to ID5’s privacy-by-design technology Identify authenticated and unauthenticated users in a...
  9. ID5 Prebid User ID Troubleshooting

    Prebid troubleshooting: step-by-step guide To assist publishers in troubleshooting their Prebid integration, we have created this step-by-step guide, to help them review their integration. Step 1: Enable Prebid Debug Mode Make sure to use a new...
  10. Matching File Transfer

    Overview ID5’s Matching File-Transfer protocol converts a file containing a list of your UIDs to a file containing the equivalent list of UIDs for one or more Match Partners. Available Match Partners are defined by contract between you and ID5. To...