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Last Updated: 10/08/2025
in Enrich
Overview ID5's Graph can empowers publishers (and their tech partners) to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the I...
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Last Updated: 09/11/2025
in Retrieve ID5 IDs
What is Partner Data?
Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
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Last Updated: 09/09/2025
in Access Identity Graphs
Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket or an S3-compatible object storage (e.g., GCS) controlled by the client. There are several different ways to share data: 1. Client-Hosted Buc...
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Last Updated: 07/31/2025
in Cookie Sync with ID5
Process Overview
While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization.
ID5 can provide a pixel that can be added to publ...
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Last Updated: 06/04/2025
in Retrieve ID5 IDs
How Publishers Can Future-Proof Their Addressability Strategy Browsers and Operating Systems are taking incremental steps to obfuscate identification signals from third parties. From the recent release of Apple’s iOS15, which introduced features...
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Last Updated: 05/12/2025
in Privacy
User Rights Propagation Summary This document details ID5's process for disseminating user opt-out and data deletion requests to its partners. As part of ID5's ongoing commitment to robust privacy practices, this system ensures that when users e...
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Last Updated: 04/04/2025
in Privacy
Overview
The Privacy Requests API allows partners to automate the processing of consumers’ Data Subject Access Requests related to data stored by ID5. The Data Deletion service handles deletion of any data associated with the consumer, if ...
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Last Updated: 04/03/2025
in Retrieve ID5 IDs
Publisher Provided ID (PPID) Provisioning Some monetization and ad serving platforms like Google and Xandr supporting the passing of a Publisher Provided Identifier (PPID). Google’s PPID , for example, allows publishers to send Google Ad Manage...
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Last Updated: 04/01/2025
in Retrieve ID5 IDs
ID5 JS API Lite ID5 JS API Lite is a reduced-functionality version of the standard ID5 JS API. Unlike the full API, which facilitates a comprehensive set of identity-related functions, the Lite version is purposefully built to perform a single ...
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Last Updated: 04/01/2025
ID5 is still expanding its support for campaign measurement and welcomes feedback.
ID5 enables event tracking and matching for campaign measurement and attribution. For instance, the ID5 ID, when paired with the ID5 graph, can be used ...