Updated Articles

  1. TrueLink Integration

    Introduction to TrueLink TrueLink is an advanced client-side integration method designed to enhance your existing ID5 setup, whether you're using the standard ID5 JS API or a Prebid implementation (version 9.2.0 and above). By implementing TrueLi...
  2. Guarded Publisher ID

    Introduction to Guarded Publisher ID (GPID) ID5 is offering partners a license to the  Guarded Publisher ID,  a publisher specific first-party cross-domain identifier. The GPID is a partner specific version of the ID5 ID which remains unique for...
  3. Partner Graph File Transfer

    Overview With the Partner Graph File Transfer, your AWS S3 bucket will be filled at regular time intervals with  new and updated  Match Partner UIDs coming from the cascading process. The time interval that ID5 pushes files could change ove...
  4. Receive Cookie Sync from ID5

    Process Overview As part of our synchronization process, we will need to make requests to your system that will return back to ID5 with your UID. There are several methods supported for this process that are explained in more detail. ...
  5. ID5 Metadata

    When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain: Link Type A/B Testing Control Group Link Type ...
  6. Overview of ID5 Identity Graphs

    Overview IdentityCloud includes a Partner Graph and a Cross-Device Graph, both enriched by the ID5 ID. Partner Graph Overview ID5's Partner Graph is a centralized graph containing information on how ID5 IDs map to other platf...
  7. Adobe Experience Cloud

    Adobe Experience Cloud Overview Partners using Adobe Advertising, Adobe Audience Manager and Adobe Real-Time CDP can utilize the 'ID5 extension for Adobe Experience Cloud' in the Adobe Exchange marketplace to seamlessly deploy the ID5 ID across ...
  8. SSP

    Core Value Proposition Send more identifiable bid requests to buyers to increase CPMs and overall publisher revenue Deliver strategic value to publishers by supporting their transition to the cookieless future Reduce operational costs by...
  9. Data Platform

    Core Value Proposition Improve user identification with the Partner Graph and maximize the availability of first and third-party data in activation platforms such as Ad Servers, SSPs and DSPs Future-proof your business with the ID5 ID b...
  10. Advertiser

    Core Value Proposition Address users in quality environments and reduce reliance on dominant media platforms Apply key campaign strategies in cookieless environments and get ready to transition to the post-cookie world Ensure that consumers’ pri...