Updated Articles

  1. Mobile In-App Integration

    Overview We recommend that you deploy ID5 in mobile in-app environments via a server to server integration. We do support alternative integration pathways depending on your requirements. If required, please reach out to your ID5 customer...
  2. SSP

    Core Value Proposition Send more identifiable bid requests to buyers to increase CPMs and overall publisher revenue Deliver strategic value to publishers by supporting their transition to the cookieless future Reduce operational cost...
  3. Minimum Prebid Integration Requirements for ID5's Real Time Bid Enrichment Service

    Prebid.js Integration Requirements for ID5's Real Time Bid Enrichment Service ID5’s Real-Time Bid Enrichment Service is an optional, paid-for service that enables publishers and publisher monetization platforms to improve inventory addressabili...
  4. Mobile Opt-in/Opt-out API (deprecated)

    This endpoint was deprecated on 9th February 2026. Please use the Opt-Out API Overview The Mobile Opt-in and Opt-out API allows users to opt in and out of ID5 tracking via MAIDs. Opt Out Request Example URL https://api.id5-sync.com/priv...
  5. ID5 Prebid User ID Module

    ID5 Prebid Integration Workflow Here’s a step-by-step overview of integrating ID5 into your Prebid configuration for any webpage. Once your Prebid.js setup is configured to fetch the ID5 ID, your demand partners in Prebid can access this ID...
  6. ID5 Javascript Library

    ID5 Javascript API Workflow Here’s a step-by-step guide to integrating ID5 effectively into your webpage. After configuring your ID5 JS API to retrieve the ID5 ID, you can share it with partners on your page using a single JavaScript variable. Part...
  7. Read First: Privacy Policy Requirements

    1. Introduction& Disclaimer Overview Transparency is the foundation of the ID5 ID. To ensure the ID5 ID Service operates securely and in compliance with global data protection standards, ID5 requires all partners and their downstream parti...
  8. Enriching Bid Requests with the ID5 ID

    This guide explains how to use EID (Extended Identifier) information from an ID5 endpoint response to enrich outgoing OpenRTB bid requests for both OpenRTB 2.6 and 2.5. Identify and Extract EID Data from ID5 Endpoint Response The necess...
  9. Publisher

    Core Value Proposition Prevent data leakage by permissioning user IDs to authorized partners only Ensure compliance with data privacy regulations thanks to ID5’s privacy-by-design technology Identify authenticated and unauthenticated users in a...
  10. ID5 OpenRTB ID Provenance Support and Best Practices

    Overview Publishers and ad tech partners can choose to use the ID5 Graph to enrich their programmatic transactions with additional data. The Graph enables both probabilistic and deterministic connections between ID5 IDs and Platform Cookie IDs, w...