Updated Articles

  1. Receive Cookie Sync from ID5

    Process Overview As part of our synchronization process, we will need to make requests to your system that will return back to ID5 with your UID. There are several methods supported for this process that are explained in more detail. ...
  2. Client Data Sharing Specification

    Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket controlled by the client. We provide our AWS root account ID or our AWS Canonical User ID to the client. The required permissions and exampl...
  3. ID5 Metadata

    When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain: Link Type A/B Testing Control Group Link Type ...
  4. Overview of ID5 Identity Graphs

    Overview IdentityCloud includes a Partner Graph and a Cross-Device Graph, both enriched by the ID5 ID. Partner Graph Overview ID5's Partner Graph is a centralized graph containing information on how ID5 IDs map to other platf...
  5. Passing Signals to ID5

    What is Partner Data? Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification...
  6. Initiate Cookie Sync to ID5

    Process Overview While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization. ID5 can provide a pixel that can be added to publis...
  7. Adobe Experience Cloud

    Adobe Experience Cloud Overview Partners using Adobe Advertising, Adobe Audience Manager and Adobe Real-Time CDP can utilize the 'ID5 extension for Adobe Experience Cloud' in the Adobe Exchange marketplace to seamlessly deploy the ID5 ID across ...
  8. ID5 Identity Insights

    ID5 Prebid Identity Insights This product is currently in Closed Beta. If you'd like to participate, please reach out to your Account Manager. Identity Insights is enabled through ID5's Analytics Adapted for Prebid, available for Prebid.js...
  9. SSP

    Core Value Proposition Send more identifiable bid requests to buyers to increase CPMs and overall publisher revenue Deliver strategic value to publishers by supporting their transition to the cookieless future Reduce operational costs by...
  10. CTV Integration

    Overview We recommend that you deploy ID5 in CTV environments via a server to server integration. We do support alternative integration pathways depending on your requirements. If required, please reach out to your ID5 customer services repre...