Updated Articles

  1. Guarded Publisher ID

    Introduction to Guarded Publisher ID (GPID) ID5 is offering partners a license to the  Guarded Publisher ID,  a publisher specific first-party cross-domain identifier. The GPID is a partner specific version of the ID5 ID which remains unique f...
  2. Initiate Cookie Sync to ID5

    Process Overview While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization. ID5 can provide a pixel that can be added to publis...
  3. Adobe Experience Cloud

    Adobe Experience Cloud Overview Partners using Adobe Advertising, Adobe Audience Manager and Adobe Real-Time CDP can utilize the 'ID5 extension for Adobe Experience Cloud' in the Adobe Exchange marketplace to seamlessly deploy the ID5 ID across ...
  4. ID5 Identity Insights

    ID5 Prebid Identity Insights This product is currently in Closed Beta. If you'd like to participate, please reach out to your Account Manager. Identity Insights is enabled through ID5's Analytics Adapted for Prebid, available for Prebid.js...
  5. SSP

    Core Value Proposition Send more identifiable bid requests to buyers to increase CPMs and overall publisher revenue Deliver strategic value to publishers by supporting their transition to the cookieless future Reduce operational costs by...
  6. CTV Integration

    Overview We recommend that you deploy ID5 in CTV environments via a server to server integration. We do support alternative integration pathways depending on your requirements. If required, please reach out to your ID5 customer services repre...
  7. Data Platform

    Core Value Proposition Improve user identification with the Partner Graph and maximize the availability of first and third-party data in activation platforms such as Ad Servers, SSPs and DSPs Future-proof your business with the ID5 ID b...
  8. ID5 Prebid User ID Module

    ID5 Prebid Integration Workflow Here’s a step-by-step overview of integrating ID5 into your Prebid configuration for any webpage. Once your Prebid.js setup is configured to fetch the ID5 ID, your demand partners in Prebid can access this ID a...
  9. Advertiser

    Core Value Proposition Address users in quality environments and reduce reliance on dominant media platforms Apply key campaign strategies in cookieless environments and get ready to transition to the post-cookie world Ensure that consumers’ pri...
  10. Partner Graph File Transfer

    Overview With the Partner Graph File Transfer, your AWS S3 bucket will be filled at regular time intervals with  new and updated  Match Partner UIDs coming from the cascading process. The time interval that ID5 pushes files could change ove...