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Last Updated: 11/26/2025
in Retrieve ID5 IDs Prebid
ID5 Prebid Identity Insights Identity Insights is enabled through ID5's Analytics Adapted for Prebid, available for Prebid.js version 7.27.0 or higher
To help publishers better understand the value of working with ID5, we have launched Ident...
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Last Updated: 11/25/2025
When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain:
Link Type
A/B Testing Control Group
Link...
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Last Updated: 11/25/2025
in Get Started
Core Value Proposition
Bid on more impressions, track conversion attribution to ultimately improve bidding strategies and campaign performance in all digital advertising environments with the ID5 ID
Enable clients to reach and engage wit...
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Last Updated: 10/08/2025
in Enrich
Overview ID5's Graph can empower ad tech platforms to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the ID5 Identity Graph, E...
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Last Updated: 10/08/2025
in Enrich
Overview ID5's Graph can empowers publishers (and their tech partners) to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the I...
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Last Updated: 09/11/2025
in Retrieve ID5 IDs
What is Partner Data?
Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
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Last Updated: 09/09/2025
in Access Identity Graphs
Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket or an S3-compatible object storage (e.g., GCS) controlled by the client. There are several different ways to share data: 1. Client-Hosted Buc...
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Last Updated: 09/08/2025
in Retrieve ID5 IDs What is Google Secure Signals? Google Secure Signals enables publishers to deploy the ID5 ID and make it available as a secure signal on RTB requests through Authorized Buyers, Open Bidding and SDK bidding. Signals will only be generated and sha...
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Last Updated: 07/31/2025
in Cookie Sync with ID5
Process Overview
While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization.
ID5 can provide a pixel that can be added to publ...
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Last Updated: 07/30/2025
in Retrieve ID5 IDs
ID5 Javascript API Workflow Here’s a step-by-step guide to integrating ID5 effectively into your webpage. After configuring your ID5 JS API to retrieve the ID5 ID, you can share it with partners on your page using a single JavaScript variable. Pa...