-
Last Updated: 04/03/2025
in Retrieve ID5 IDs
Publisher Provided ID (PPID) Provisioning Some monetization and ad serving platforms like Google and Xandr supporting the passing of a Publisher Provided Identifier (PPID). Google’s PPID , for example, allows publishers to send Google Ad Manage...
-
Last Updated: 04/01/2025
in Retrieve ID5 IDs
ID5 JS API Lite ID5 JS API Lite is a reduced-functionality version of the standard ID5 JS API. Unlike the full API, which facilitates a comprehensive set of identity-related functions, the Lite version is purposefully built to perform a single ...
-
Last Updated: 04/01/2025
ID5 is still expanding its support for campaign measurement and welcomes feedback.
ID5 enables event tracking and matching for campaign measurement and attribution. For instance, the ID5 ID, when paired with the ID5 graph, can be used ...
-
Last Updated: 03/14/2025
in Retrieve ID5 IDs
Introduction to TrueLink TrueLink is an advanced client-side integration method designed to enhance your existing ID5 setup, whether you're using the standard ID5 JS API or a Prebid implementation (version 9.2.0 and above). By implementing TrueLi...
-
Last Updated: 03/14/2025
in Retrieve ID5 IDs Introduction to Guarded Publisher ID (GPID) ID5 is offering partners a license to the Guarded Publisher ID, a publisher specific first-party cross-domain identifier. The GPID is a partner specific version of the ID5 ID which remains unique for...
-
Last Updated: 03/11/2025
in Access Identity Graphs
Overview With the Partner Graph File Transfer, your AWS S3 bucket will be filled at regular time intervals with new and updated Match Partner UIDs coming from the cascading process. The time interval that ID5 pushes files could change ove...
-
Last Updated: 01/28/2025
in Cookie Sync with ID5
Process Overview
As part of our synchronization process, we will need to make requests to your system that will return back to ID5 with your UID. There are several methods supported for this process that are explained in more detail.
...
-
Last Updated: 01/27/2025
in Access Identity Graphs
Exchanging data with ID5
Our main delivery mechanism is to exchange data directly to an AWS S3 bucket controlled by the client. We provide our AWS root account ID or our AWS Canonical User ID to the client. The required permissions and exampl...
-
Last Updated: 01/16/2025
When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain:
Link Type
A/B Testing Control Group
Link Type
...
-
Last Updated: 01/16/2025
in Access Identity Graphs
Overview
IdentityCloud includes a Partner Graph and a Cross-Device Graph, both enriched by the ID5 ID.
Partner Graph Overview
ID5's Partner Graph is a centralized graph containing information on how ID5 IDs map to other platf...