Updated Articles

  1. DSP

    Core Value Proposition Bid on more impressions, track conversion attribution to ultimately improve bidding strategies and campaign performance in all digital advertising environments with the ID5 ID Enable clients to reach and engage wit...
  2. CTV Integration

    Overview We recommend that you deploy ID5 in CTV environments via a server to server integration. We do support alternative integration pathways depending on your requirements. If required, please reach out to your ID5 customer services rep...
  3. Mobile Opt-in/Opt-out API (deprecated)

    This endpoint will be deprecated on 10th January 2026 and will be replaced by the Opt-Out API Overview The Mobile Opt-in and Opt-out API allows users to opt in and out of ID5 tracking via MAIDs. Opt Out Request Example URL https://api.i...
  4. Enrich for SSPs (Offline graph)

    Overview ID5's Graph can empower ad tech platforms to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the ID5 Identity Graph, E...
  5. Enrich for Publishers (Offline Graph)

    Overview ID5's Graph can empowers publishers (and their tech partners) to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the I...
  6. Passing Signals to ID5

    What is Partner Data? Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
  7. Client Data Sharing Specification

    Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket or an S3-compatible object storage (e.g., GCS) controlled by the client.  There are several different ways to share data: 1. Client-Hosted Buc...
  8. Google Secure Signals

    What is Google Secure Signals? Google Secure Signals  enables publishers to deploy the ID5 ID and make it available as a secure signal on RTB requests through Authorized Buyers, Open Bidding and SDK bidding. Signals will only be generated and sha...
  9. Initiate Cookie Sync to ID5

    Process Overview While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization. ID5 can provide a pixel that can be added to publ...
  10. ID5 Javascript Library

    ID5 Javascript API Workflow Here’s a step-by-step guide to integrating ID5 effectively into your webpage. After configuring your ID5 JS API to retrieve the ID5 ID, you can share it with partners on your page using a single JavaScript variable. Pa...