Updated Articles

  1. Enrich

  2. Passing Signals to ID5

    What is Partner Data? Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
  3. Client Data Sharing Specification

    Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket or an S3-compatible object storage (e.g., GCS) controlled by the client.  There are several different ways to share data: 1. Client-Hosted Buc...
  4. Google Secure Signals

    What is Google Secure Signals? Google Secure Signals  enables publishers to deploy the ID5 ID and make it available as a secure signal on RTB requests through Authorized Buyers, Open Bidding and SDK bidding. Signals will only be generated and sha...
  5. ID5 Prebid User ID Module

    ID5 Prebid Integration Workflow Here’s a step-by-step overview of integrating ID5 into your Prebid configuration for any webpage. Once your Prebid.js setup is configured to fetch the ID5 ID, your demand partners in Prebid can access this ID and...
  6. ID5 Identity Insights

    ID5 Prebid Identity Insights Identity Insights is enabled through ID5's Analytics Adapted for Prebid, available for Prebid.js version 7.27.0 or higher To help publishers better understand the value of working with ID5, we have launch...
  7. Initiate Cookie Sync to ID5

    Process Overview While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization. ID5 can provide a pixel that can be added to publ...
  8. ID5 Javascript Library

    ID5 Javascript API Workflow Here’s a step-by-step guide to integrating ID5 effectively into your webpage. After configuring your ID5 JS API to retrieve the ID5 ID, you can share it with partners on your page using a single JavaScript variable. Pa...
  9. Signal Obfuscation

    How Publishers Can Future-Proof Their Addressability Strategy Browsers and Operating Systems are taking incremental steps to obfuscate identification signals from third parties. From the recent release of Apple’s iOS15, which introduced features...
  10. User Rights Propagation

    User Rights Propagation Summary This document details ID5's process for disseminating user opt-out and data deletion requests to its partners. As part of ID5's ongoing commitment to robust privacy practices, this system ensures that when users e...