Updated Articles

  1. OpenRTB ID Provenance Support

    Overview Publishers and ad tech partners can choose to use the ID5 Graph to enrich their programmatic transactions with additional data. The Graph enables both probabilistic and deterministic connections between ID5 IDs and Platform Cookie IDs, w...
  2. Enrich for Publishers - Real Time Bid Enrichment Service

    ID5’s real-time bid enrichment service for publishers is currently in alpha and available by invitation only . What is ID5's Real-Time Bid Enrichment Service? ID5’s Real-Time Bid Enrichment is an optional, paid-for service for publisher...
  3. Enrich for SSPs (Offline graph)

    Overview ID5's Graph can empower ad tech platforms to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the ID5 Identity Graph, E...
  4. Enrich for Publishers (Offline Graph)

    Overview ID5's Graph can empowers publishers (and their tech partners) to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the I...
  5. ID5 Identity Insights

    ID5 Prebid Identity Insights Identity Insights is enabled through ID5's Analytics Adapted for Prebid, available for Prebid.js version 7.27.0 or higher To help publishers better understand the value of working with ID5, we have launched Ident...
  6. Passing Signals to ID5

    What is Partner Data? Partner Data includes all signals provided by partners that assist ID5 in accurately identifying users. By sharing additional information, you improve the precision, stability, and effectiveness of user identification....
  7. Client Data Sharing Specification

    Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket or an S3-compatible object storage (e.g., GCS) controlled by the client.  There are several different ways to share data: 1. Client-Hosted Buc...
  8. Google Secure Signals

    What is Google Secure Signals? Google Secure Signals  enables publishers to deploy the ID5 ID and make it available as a secure signal on RTB requests through Authorized Buyers, Open Bidding and SDK bidding. Signals will only be generated and sha...
  9. ID5 Prebid User ID Module

    ID5 Prebid Integration Workflow Here’s a step-by-step overview of integrating ID5 into your Prebid configuration for any webpage. Once your Prebid.js setup is configured to fetch the ID5 ID, your demand partners in Prebid can access this ID and...
  10. Initiate Cookie Sync to ID5

    Process Overview While third-party cookies are still in use, ID5 can synchronize with ad tech vendors to enhance user recognition, improving audience addressability and monetization. ID5 can provide a pixel that can be added to publ...