New Articles

  1. Enrich for Publishers (Offline Graph)

    Overview ID5's Graph can empowers publishers (and their tech partners) to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the I...
  2. Enrich for SSPs (Offline graph)

    Overview ID5's Graph can empower ad tech platforms to unlock greater value by connecting users across both cookie-based and cookieless environments. By combining the scale of the ID5 ID footprint with the intelligence of the ID5 Identity Graph, E...
  3. OpenRTB ID Provenance Support

    Overview Publishers and ad tech partners can choose to use the ID5 Graph to enrich their programmatic transactions with additional data. The Graph enables both probabilistic and deterministic connections between ID5 IDs and Platform Cookie IDs, w...
  4. Enrich for Publishers - Real Time Bid Enrichment Service

    ID5’s real-time bid enrichment service for publishers is currently in alpha and available by invitation only . What is ID5's Real-Time Bid Enrichment Service? ID5’s Real-Time Bid Enrichment is an optional, paid-for service for publisher...
  5. User Rights Propagation

    User Rights Propagation Summary This document details ID5's process for disseminating user opt-out and data deletion requests to its partners. As part of ID5's ongoing commitment to robust privacy practices, this system ensures that when users e...
  6. ID5 JS API Lite

    ID5 JS API Lite ID5 JS API Lite is a reduced-functionality version of the standard ID5 JS API. Unlike the full API, which facilitates a comprehensive set of identity-related functions, the Lite version is purposefully built to perform a single ...
  7. ID5 Metadata

    When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain: Link Type A/B Testing Control Group Link Type ...
  8. Overview of ID5 Identity Graphs

    Overview IdentityCloud includes a Partner Graph and a Cross-Device Graph, both enriched by the ID5 ID. Partner Graph Overview ID5's Partner Graph is a centralized graph containing information on how ID5 IDs map to other platf...
  9. CTV Integration

    Overview We recommend that you deploy ID5 in CTV environments via a server to server integration. We do support alternative integration pathways depending on your requirements. If required, please reach out to your ID5 customer services rep...
  10. Adobe Experience Cloud

    Adobe Experience Cloud Overview Partners using Adobe Advertising, Adobe Audience Manager and Adobe Real-Time CDP can utilize the 'ID5 extension for Adobe Experience Cloud' in the Adobe Exchange marketplace to seamlessly deploy the ID5 ID across ...