Popular Articles

  1. Advertiser

    Core Value Proposition Address users in quality environments and reduce reliance on dominant media platforms Apply key campaign strategies in cookieless environments and get ready to transition to the post-cookie world Ensure that consumers’ pri...
  2. Client Data Sharing Specification

    Exchanging data with ID5 Our main delivery mechanism is to exchange data directly to an AWS S3 bucket controlled by the client. We provide our AWS root account ID or our AWS Canonical User ID to the client. The required permissions and exampl...
  3. Partner Graph File Transfer

    Overview With the Partner Graph File Transfer, your AWS S3 bucket will be filled at regular time intervals with  new and updated  Match Partner UIDs coming from the cascading process. The time interval that ID5 pushes files could change ove...
  4. Receive Cookie Sync from ID5

    Process Overview As part of our synchronization process, we will need to make requests to your system that will return back to ID5 with your UID. There are several methods supported for this process that are explained in more detail. ...
  5. Overview of ID5 Identity Graphs

    Overview IdentityCloud includes a Partner Graph and a Cross-Device Graph, both enriched by the ID5 ID. Partner Graph Overview ID5's Partner Graph is a centralized graph containing information on how ID5 IDs map to other platf...
  6. ID5 Metadata

    When ID5 provides an ID5 ID, we may also include certain metadata. Below you will find the different types of metadata we support and the values they could contain: Link Type A/B Testing Control Group Link Type ...
  7. ID5 Identity Insights

    ID5 Prebid Identity Insights This product is currently in Closed Beta. If you'd like to participate, please reach out to your Account Manager. Identity Insights is enabled through ID5's Analytics Adapted for Prebid, available for Prebid.js...
  8. DSAR - Data Deletion API

    Overview The Privacy Requests API allows partners to automate the processing of consumers’ Data Subject Access Requests related to data stored by ID5. The Data Deletion service handles deletion of any data associated with the consumer, if an...
  9. Matching File Transfer

    Overview ID5’s Matching File-Transfer protocol converts a file containing a list of your UIDs to a file containing the equivalent list of UIDs for one or more Match Partners. Available Match Partners are defined by contract between you and ID5. To...
  10. Retargeting via Equativ

    Use Case As a brand or publisher, you are interested in putting your website visitors into a segment for targeting in the  Equativ  platform. Workflow Summary A user visits your website and you want to add them to a segment The ID5 API is execu...