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ID5 enables ad tech platforms to operate more efficiently and maximise the value of data and inventory while enabling publishers to increase programmatic revenues and improve user experience.

To get started, please select the appropriate documentation below. If you are unsure which type of integration applies to you, we’ll be happy to point you in the right direction, just ask!

ID5 Universal ID

The ID5 Universal ID is a shared, neutral identifier that publishers and ad tech platforms can use to recognise users even in environments where 3rd party cookies are not available or blocked. ID5 enables publishers to create and distribute a shared 1st party identifier to the entire ecosystem. Ad tech platforms that connect with ID5 can decrypt the Universal ID and improve their user recognition capabilities. The ID5 Universal ID is designed to respect users' privacy choices throughout the advertising value chain.

Learn more:

  • Retrieve Universal IDThere are several methods to retrieve the ID5 Universal ID
    • Prebid.js UserId ModuleLearn the benefits of Universal ID and how to integrate it into your existing Prebid.js setup
    • ID5 Javascript LibraryLearn the benefits of Universal ID and how to make it available to your partners from your website using our client-side Javascript Library
    • Custom IntegrationsThere are several custom integration methods to retrieve the ID5 Universal ID via client-side or server-side calls and web services.
  • Ingest and Use Universal IDID5 has put together integration guides for different platform types to make it as easy as possible to get started with Universal ID

ID5 Connect

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